Coke's Conspiracy Against Tap Water

Jim Hightower @ Buzzflash - Coca-Cola is running a stealth advertising campaign.

Stealth? Yes, it's a nationwide product promotion that's being run below the public radar! Why would a corporation as ad-dependent as Coke spend big bucks on advertising that it doesn't want consumers to notice? Shhhh — because the campaign is a surreptitious ploy to enlist restaurants in a marketing conspiracy that targets you, your children, and — of course — your wallet.

Coke calls its covert gambit "Cap the Tap," urging restaurateurs to stop offering plain old tap water to customers: "Every time your business fills a cup or glass with tap water, it pours potential profits down the drain." Cap the Tap can put a stop to that, says Coke...read more.