Mark Karlin @ Buzzflash - Professional sports have become an accelerating cycle of corporatized television spectacles. The media pumps up the events with sensational stories on the athletes, coaches and (in the case of US teams) team owners. This, in turn, results in increased readership of newspapers and news websites, as well as increased television viewership. As a result, ad revenue rises for the media, which in almost all cases are corporations. Read more.