Lego Ends Shell Contract After Greenpeace 'Save the Arctic' Campaign

Nadia Prupis @ Common Dreams - Lego announced on Thursday that it would not be renewing its marketing contract with Shell, after Greenpeace campaigned for several months for the Danish toy maker to end its decades-long partnership with the oil giant.

As part of its push to call on Lego to end the contract, Greenpeace created a video that depicted a pure, wholesome Arctic landscape, built from Legos, that slowly flooded with oil as various characters wept and drowned.  Read more.