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Progressives Need to Use Language That Reflects Moral Values

Mark Karlin @ Truthout - Michael Brune, executive director of the Sierra Club, writes of "The Little Blue Book" (authored by George Lakoff and Elizabeth Wehling): "Blending insight and rigor, Lakoff and Wehling have produced a Rosetta Stone that translates progressive ideas into fundamental human values that will resonate with Americans of all backgrounds and beliefs." Lakoff is the foremost authority on "framing" political messaging to reflect personal and group values.  Read more.


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