Global Warming Warning: Bill McKibben’s Rolling Stone Article Was a Hit — So Why Didn’t It Make a Splash?

Jason Mark @ Earth Island Journal - Have you seen the numbers on Bill McKibben’s numbers? If you follow environment-related news (and even if you don’t), there’s a good chance you’ve read Bill McKibben’s recent Rolling Stone article, Global Warming’s Terrifying New Math. I know this because of the numbers displayed right below the article’s headline: 112k Facebook likes, more than 12,000 mentions on Twitter, 7,300 Stumble Upon tags, and nearly 5,000 reader comments. “Wickedly viral,” is how the New England-dwelling McKibben has described the response to the piece.  Read more.