Oprah and the philanthropy that chokes

Guardian UK - Brand Oprah is a seamless and hugely influential melding of capitalism, self-help, humanitarian aspirations and spirituality. Endless consumption is encouraged by personal recommendations and lavish freebies from iPods to jewellery. At the same time, disciples can practise tasteful austerity with "debt diets" reminding us that "we are all responsible for everything that happens to us". The poor, too, are responsible both for their condition and for overcoming it. Buying things for the deserving poor – and Winfrey is clear that they are not all deserving – must be seen as "giving them bootstraps".

Pledging to "destroy the welfare mentality", Winfrey has often suggested that receiving state assistance is a choice, one she herself rejected. Her grand philanthropic acts, such as the failed experiment to move 100 Chicago families into private housing during Bill Clinton's "welfare reform" efforts, are accompanied by politically welcomed criticism of public assistance as dependence. Yet as psychologist Bruce Levine notes, it is precisely "fundamentalist consumerism" which destroys self-reliance. Winfrey has been justifiably accused by activists of "reinforcing the US war on the poor" by blaming victims.  Read more.