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Study Shows Fast Food Companies Aggressively Market to Kids, Minorities

Civil Eats - In what is the most comprehensive analysis of fast food nutrition and marketing to date, the Yale Rudd Center for Food Policy and Obesity released a study Monday indicting fast food restaurants for aggressive marketing campaigns targeted to youth and other vulnerable groups, and a lack of readily available healthy options on their menus.

In a telephone briefing on Monday, the authors of the study discussed why their research is so important. They cited statistics compiled over the past year, which show that one-third of U.S. children and teens eat fast food every day, accounting for 16 to 17 percent of their daily caloric intake. “Eating at fast food restaurants is ingrained in our culture. That’s why the nutritional quality of these meals is so important,” Marlene Schwartz, co-author of the study said on Monday. Jennifer Harris, lead author of the study added that they uncovered how the barrage of fast food advertising has made kids think that this kind of food is “normal and expected.” Harris said: “Kids think that they should be able to eat McDonald’s all the time and this has a direct effect on obesity.” Read more.

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